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Booking-first website for a Dallas-Fort Worth tattoo studio (Fernando Govea) that turns Instagram followers into confirmed appointments, no DM back and forth.
The studio was losing potential clients to competitors with easier online booking. Every new inquiry required a manual Instagram DM exchange before a booking could even be attempted — a slow, leaky funnel for a business driven by impulse decisions.
Built a PWA-ready, mobile-first site optimized for the Instagram-to-booking conversion path. Integrated Cal.com directly for one-click appointment booking. Added structured data markup for local SEO visibility across DFW tattoo searches, plus a style-filtered gallery showcasing custom, American traditional, Japanese traditional, and photorealistic work.
Live booking directly on the site eliminated the DM bottleneck entirely. The studio is positioned for DFW local-SEO discoverability and accepts appointments by-appointment-only via Cal.com.
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